Distribution and exhibition

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Distribution

·         90+ territories

·         Opening weekends/Pre-release/Premieres

·         Hollywood = own distribution offices/ independent = hire

·         Advertising/marketing – above/below the line marketing – viral marketing

·         Licensing allows films to be legally released

·         Digital or 35mm prints – mainstream = 200+ - independent = 10 ‘toured’

·         Release films that relate to the time of the year

·         FDA – Film Distribution Association

·         Typical release day – FDA oversees this

·         Digital Screen Network

·         10 films released a week

·         Vertical integration

·         Horizontal integration

Key Areas Of Distribution