Two Door Cinema Club - What You Know video analysis

Two Door Cinema Club - What You know



This clip I have selected is the first fourteen seconds of the music video. I have selected this part of the video as it shows disjuncture as the band members are not showed until twelve seconds in and even then we are only showed their backs - this creates anticipation for the audience. The clip incorporates on-beat editing with one long length shot of a close up of the dancer's feet. The dance is paced correctly with the rhythm and tempo of the music and the use of a tilt and tracking to create a nine second shot is used to reveal the mise en scene of mainly white, yellow, blue and red colours. These primary colours are very simple and create quite a happy, playful atmosphere - this reflects the song well in my opinion. The action in this clip seems quite fast paced with the glitter on the drums being hit at the same beat as the music. However, the last two seconds of this clip I have chopped illustrates the performers so the audience knows that this video will be mainly disjuncture but with a vague narrative.




This second clip I have selected shows illustration within this music video as it shows all three band members performing together. The contrast of the band members with the rest of the mise en scene helps to make the audience use the performers as the main point of focus. The use of a jump cut from the band together to a close up of the main vocalist's face follows the convention of making the majority of the music video focused around the lead singer. Also, the lead singer is placed in the middle of the two other band members to ensure the focus is on him - this, again, is another convention of music videos. The close up of the lead singer's face emphasises that he is distracted by something off-screen, which engages the audience as they want to find out what is lying off camera. This close up is then cut to an over-the-shoulder shot of the female the lead singer is looking at. Again, this video is not showing you the face of the person straight away as it helps to create intrigue within the video. The woman is then revealed by a jump cut to a close up of her face - and is very attractive. At this point we realise the narrative of the music video will be based around this female and the lead singer, as this would follow conventions of lead singers winning over attractive females. The close up of the lady's face is quite a long length shot as it uses a slow zoom on the lady's face to emphasise that she is the focus point for the lead singer.




This clip shows the change between scenes which signifies the chorus. This is done by a transition through a dancer. In this part of the clip we see strong conventions coming through such as miming the playing of the guitar and lip syncing. Also, the lady of focus to the lead singer is now showed to be in a bath with her bare legs placed on the side of the bath which is quite sexually inviting and her playful nature of blowing bubbles also matches the fast tempo and playful mood the song brings. The red, blue, yellow and white are still the main colours being used and the continuity of these colours is showed as the dancer passes through the door in a new outfit, but still abiding this colour scheme. Also, the band remains expressionless - they never smile. This is quite abstract as it does not suit the beat or speed of the music.





This clip shows the lead singer by himself without his band mates. The contrast of Alex Trimble's suit and all of the other lady's bright coloured clothing helps to make him stand out whilst he lip syncs and the camera tracks to follow him. The fact that Alex is walking amoungst many attractive women and is not being taken notice of or is not taking notice of any of the women is quite peculiar, however, this does suit the lyrics, as he says "I wouldn't test you, I'm not the best you could have attained, why try anything?" The fact that the lyrics are saying he's not good enough for this woman makes the shot seem relevant as he is being ignored by all females.






This part of the video uses a black background with one of the dancers performing a cartwheel - this is then put into slow motion and special effects with the colours red, blue and yellow are used. This use of special effects fits in perfectly with the rhythm and temp of the music and as the tempo increases, more dancers performing cartwheels appear on screen. This special effect is not a convention but similar things are done in this genre of music video and i feel that it fits in well with the happy, joyful atmosphere this song creates.
There is no other systems of looking in this video besides form the camera and there is mild voyeurism as the main lady Alex follows is in the majority of the shots - also, the bath tub shot expresses this.

A2 Evaluation Questions

1) Pre production (story boarding, prop lists etc)
Our remake of the Busted video, "That's What I go to School For" is an attempt of a direct copy. So conventions are not challenged or developed during the pre production process - we simply copy what has already been developed/challenged.

2) Production (filming etc)
 During the production process, we used the conventions such as: lots of close ups, few long shots and the editing is quickly paced. This keeps the audience engaged and helps to create an interesting video as there are many varieties of shots and differences of mise en scene.

3) Post production (editing footage etc)

The editing of this video was not as simply as we first thought as the pace of the shots is very quick, and so to be able to have the lip syncing in time at a quick pace is not an easy job. Lip Syncing is obviously a key convention of music videos and is commonly used throughout all genres of music.

Storyboard Of Shots For Busted Video

Evaluation Of Skills Learnt - Busted Lip Sync Video

In class we formed groups in which we had to produce our own Busted 'What I Go To School For' lip sync video. Before creating this video, all individuals in our group were able to set up the tripod and were also fully familiar with all controls on the camera. For our video we made one continuous shot and used a tripod in order to keep the camera in the correct position for the shot we were trying to achieve. After this, we used a firewire to upload the video from the camera onto the school's Mac's. Again, from previous experience with the school's equipment, we were already familiar with this process. We then edited this shot with suitable starting and ending times and then laid the MP3 file over the top of the video and muted all sounds from the video itself. This part of the process we did not know how to do and we did require assistance. After this, we had to compact the file into one that was compatible with Youtube and then upload them. Unfortunately, the computer at school was unable to process my video, so we were asked to take the video's home to upload ourselves.
During this process, I learned to mute all sounds from the video and how to place music over the top of the video with good accuracy and timing. This skill will hopefully prove to be very useful for my A2 coursework, as we have to produce a music video. Also, now being able to convert and compact files into more compatible files will be a very helpful thing to do during my production of the coursework.

Locations, Actors, Props and Technical Kit List

Shot List

Risk Assessment Of Busted Music Video Production

Hazard: Falls of men and equipment
Answer: Yes
Severity: Medium
Likelihood: Medium
Persons At Risk: all actors and crew (3+). All equipment.
Precautions: Minimise all risks that would cause people to fall and ensure all equipment is stable and secure whilst in use.


Hazard: Falls temporary structures e.g. Scaffolding
Answer: No
Severity: 
Likelihood:
Persons At Risk:
Precautions:


Hazard: Tripping Hazards e.g. wires for cameras/lighting or chairs
Answer: Yes
Severity: Medium
Likelihood: Medium
Persons At Risk: all actors and crew (3+). All equipment.
Precautions: Minimise all risks that would cause people to fall and ensure all equipment is stable and secure whilst in use. Also, tie back any cables or use matting to reduce the tripping hazard.


Hazard: Vehicles
Answer: No
Severity:
Likelihood:
Persons At Risk:
Precautions:


Hazard: Special Effects e.g. Flashing lights
Answer: No
Severity:
Likelihood:
Persons At Risk:
Precautions:


Hazard: Weapons
Answer: No
Severity:
Likelihood:
Persons At Risk:
Precautions:


Hazard: Burns From lighting
Answer: No
Severity:
Likelihood:
Persons At Risk:
Precautions:

The king’s speech case study final powerpoint

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Section B

Distribution and exhibition

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Distribution

·         90+ territories

·         Opening weekends/Pre-release/Premieres

·         Hollywood = own distribution offices/ independent = hire

·         Advertising/marketing – above/below the line marketing – viral marketing

·         Licensing allows films to be legally released

·         Digital or 35mm prints – mainstream = 200+ - independent = 10 ‘toured’

·         Release films that relate to the time of the year

·         FDA – Film Distribution Association

·         Typical release day – FDA oversees this

·         Digital Screen Network

·         10 films released a week

·         Vertical integration

·         Horizontal integration

Key Areas Of Distribution

Success/Failed Films + Distributing & Marketing

Information On Films Gathered From Presentations In Class

Nanny McPhee:

• Produced by Working Title, Studio Canal and Metro-Goldwyn-Mayer (Synergy)
• $35 million budget
• $2,779,501,669 revenue to date
• Post Production Enhancement 3D
• 4 Star Rating

Johnny English:

• Produced by Working Title and Studio Canal (Synergy)
• $40 million budget
• $160,583,018 revenue to date
• Starred Rowan Atkinson
• Used above-the-line marketing
• 3 Star Rating

Wild Child:

• Produced by Working Title, Relativity Media and Studio Canal (Synergy)
• $20 million budget
• £21,972,336 revenue to date
• Starred Emma Roberts
• 3 Star Rating

Atonement:

• Produced by Working Title, Relativity Media and Studio Canal (Synergy)
• $30 million budget
• $129,226,061 Revenue to date
• Starred James McAvoy
• 4 Star Rating

Green Zone:

• Produced by Working Title Films, Relativity Media and Studio Canal (Synergy)
• $100 million budget
• $94,862,344 revenue to date (loss)
• Starred Matt Damon
• 3.5 Star Rating

Kick Ass Analysis

In class we were set the task of watching the movie 'Kick Ass' and were told to analyse the seven key areas of representation (Gender, Ethnicity, Age, Physical Ability, Class, Sexuality and Regional Identity) as well as the four key areas of textual analysis (Mise En Scene, Camera Work, Sounds and Editing).
As soon as the film starts, we can immediately identify that the character who is about to become Kick Ass is Dave. Dave is a white, teenage nerd who is a lower class of society who has no physical disablilty and lives in the suburbs of New York, however, he has an English accent. Dave comes across as straight at the start of the film, but more is revealed as the film goes on, this goes against the stereotypical image of a person who is likely to become a superhero. His binary opposite is his ultimate enemy, Frank D'amico. Frank is older than he is, richer than he is, therefore of higher class, however, Frank acts as though he is from a working class in his mannerisms. We see other people within the play who seem to be of importance, such as the two criminals who threaten to stab and end up stabbing Dave. One of the characters is black, young, fully able bodied, of low class and the other is white, young and fully able bodied. Both men are fairly well built and look like stereotypical criminals as they are wearing gangster clothing and are performing illegal acts such as theft and attempted murder. However, these characters turn out to be red herrings.
Throughout the film, close ups are used at heightened moments of tension, usually during a gruesome event such as when Kick Ass gets stabbed. There is a repeated scene to show difference between past and present when Dave and Katie come across one another in the corridor. The first time, there is close up of Dave when Katie speaks, so it seems as though she is talking to him when she says 'Hey gorgeous'. However, she was actually talking to the girl behind him, adding a comical element to the film. The girls then laugh as they walk away, which helps to emphasise Dave's natural 'Nerd' label. The second time this happens, Katie is actually talking to Dave, and this time he turns around to make sure, however, this is after Dave has been beaten up and there has been a rumour that he s gay, so Katie is talking to him as she wants a gay best friend. This fits into one of the key areas of representation because althouh Dave is hetrosexual, he pretends to be homosexual so he can be friends with Katie.
Once Dave has decided to become a superhero, he goes out looking for heroic acts to perform, when he comes across a lost cat. This is a very slow-paced part of the film, however, there are quick glimpses of shots which are very fast pace, hand held shots and there is diegetic sound  which forshadows danger in the near future. The scenes then collide and the action comes on the scene which was peaceful, which gives a huge impact on the audience. There is a fight scene involoving kick ass which involves many close ups of injuries which happen.
The tough, rough and ready world of the city strongly contrasts with the suburbs that Dave lives in, so this reflets regional identity in a mild form, however, it does still show how cultures and lives differ from city to country. During one scene, Kick Ass enters a run down set of flats with dim lighting and threatening non-diegetic sounds. On the entrance of the flat that Kick Ass enters, the mise en scene is a stereotypical heaven for the media of gangsters. The gangsters are black barring two, there is a prostitute in the room with them, they are playing violent video games, smoking drugs and they are getting drunk. The room has many locks which suggest they are trying to hide something, and when Kick Ass tasers one of the gangsters as an attack, he starts to get beaten. The main gangster leans forwards to stab Kick Ass when you see him come to a sudden holt, you see a samurai through his body. When his dead body drops, Hit Girl is stood behind him, this is the first that we see of her, and the dramatic entrance helps to emphasise her strength.
We are then introduced to Hit Girl's Father, Big Daddy. This hero uses intertextuality, as he looks almost identical to batman, except for the name change. Later in the film we are introduced to yet another superhero, Red Mist. Red Mist is not a 'real' superhero, but a plan to bring down the three other superheros. This happens in second but last scene when Red Mist falsely leads Kick Ass into thinking he is a genuine superhero, he captures Big Daddy and Kick Ass, and his Dad (Frank D'Amico) gets his men to severely injure and in this case kill Big Daddy. Due to this scene being such a major part of the film, the producers managed to cram in many close ups of the injuries, wide shots of the scene which shows a warehouse (a stereotypical place for arranged criminals to kill people) which is empty except for the seats which Kick Ass and Big Daddy are sat on. There is diegetic sound of gun shots and punches and chaos during the attempt of Hit Girl trying to save her Dad and Kick Ass. The action is viewed via Hit Girl's viewpoint to help show her battle.
At the end of this scene, Big Daddy has been severely burned and is dying. Soft, slow music is played during his death and Hit Girl cries, this emphasises the emotions of the scene.
The main characters are binary opposites of one another, for example: Big Daddy and Hit Girl. Big Daddy is about 40 and is male, Hit Girl is 12 and is a female. Red Mist is of high social status and is from the city, Kick Ass is of low social status and is from the suburbs. These binary opposites help to make the film more interesting and the playing against stereotypes helps to interest the audience more.
Fast pace editing and CGI are used to help create the scenes such as: Kick Ass being stabbed, people being shot, the jet pack and Frank D'amico's death.
The music throughout cleverly represents mood, such as emotional music was performed by a choir. When Hit Girl is entering Frank's flat, there is country and western music which suggest mischief. Rock music during the action. But most importantly, when Kick Ass rescues Hit Girl 'An American Trilogy' by Elvis Presley is played. The final part of the film is Red Mist sat in his Dad's chair with 'Make Me Wanna Die' by The Pretty Reckless playing in the background as non-diegetic sound to leave the audience anticipating a second Kick Ass movie.

Synthesis of Working Title

Representation of Race